Reitman fils and Ebert

Here:

The blogosphere outdid itself with "Avatar," [Ebert] noted. It declared the film dead months before anyone had even seen it. Then there were all these articles saying, "Gee, it's good, once you see it."

...

I asked Reitman how, as the director of "Juno," he might approach filming Salinger's "The Catcher in the Rye."

"Oddly," he said, "the trick to 'The Catcher in the Rye' is not making it. It is the perfect experience within itself. I don't know how you make that experience any different or any better."