It may surprise some, but I have more than a causal interest in The CW Network. Imagine my delight when I saw this. Rescued by a new business model....
(By) focusing on programs with strong off-net and international appeal, The CW—under entertainment President Dawn Ostroff and Chief Operating Officer John Maatta—has turned into something of a moneymaking machine for the studio units of parent companies Time Warner and CBS Corp.
That has allowed the two conglomerates to stick by The CW, even if the network itself is not yet profitable on a stand-alone basis and although its overall Nielsen numbers remain small.
“We no longer receive questions from the creative community (or) from the advertisers (about the future of The CW),” said Bruce Rosenblum, president of the Warner Bros. Television Group. “I think the built-in assumption and the expectation is that The CW is here to stay.”.........
“It’s a really synergistic relationship,” explained Nancy Tellem, president of the CBS Paramount Network Television Entertainment Group. “From a studio standpoint, when we look at the whole organism of both the studio and the network, The (CW) has been incredibly beneficial. From out of the gate, it’s been very profitable for the studios. … The value of the network is not just simply based on the relationship with advertisers but the assets that you’re building on the network platform.”
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Now if they could just clear some of the dead wood out of the legal department...
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