Airlines now charge an additional fee for the pleasure of sitting in an exit row.
Spirit Airlines, a tremendously cheap airline, charges for any minor upgrade. If you fly no frills, you fly super cheap. Every frill costs money.Airlines are going to have to base their charges on the price insensitivity of clients. They aren't subsidized the way they were back in the heyday's of jet setting.Of course, they are also significantly cheaper overall -- in real dollars -- than they were in that glorious heyday.
Also a steady process of redefining what is considered a "frill."
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