I'm really just a stegosaurus looking for food.... From this morning's WSJ:
Activision said Friday that within the first 24 hours of the new "Call of Duty" game's release, 6.5 million units were sold for $400 million in North America and the U.K.
"We believe the launch of 'Call of Duty: Modern Warfare 3' is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories," Chief Executive Bobby Kotick said.
Late last month, Electronic Arts said five million units of "Battlefield 3" were sold in the first week the game was available.
Doing the math: That's a bit under 5% of the gross US theatrical boxoffice so far this year. One game, one day.